When you're the one designated to book the featured lecturer at an important corporate function, you have a lot riding on it. If the speaker is dull or overly aggressive, it will reflect badly on you and your abilities. In order to make sure your choice is a good one, you need to understand what goes into the kind of keynote speaker TX audiences respond well to.
First of all you want to look for someone who understands what the event is meant to accomplish. The idea is usually to motivate and inspire employees, and get them excited about how they can help move the company forward. What you don't want is someone who has not done his homework on the company or has his own agenda.
The individual you choose has to understand who his audience is. This is where you, as a member of the company staff, can be a big help. Your lecturer should want to know as much as possible about the corporate environment and the professional credentials of the audience he will be addressing. He will have to find a way to set the right tone to get their attention.
Inserting humor into a speech can be very effective. Good speakers, who know their audiences, can gauge what will be accepted and what will not. Telling jokes and relaying anecdotes that are inappropriate to the circumstance will be memorable, but not for good reasons. Humor has a way of relaxing an audience, making them more receptive to the core message.
Experienced speakers know that audiences can only sit still for so long. No matter how riveting the message, if the lecturer goes on too long, or is cut too short, nothing will be accomplished. Speakers have to know how to pace their speeches, mixing high intensity with more measured speech. If the pace is continuously slow, the lecturer will lose the attention of his audience. If it's too fast, it will wear people out.
Relating real life stories is a great way to engage an audience. When it's effective, people connect to the speaker, realizing that he has had similar experiences and understands the challenges. Admitting mistakes and addressing what was learned is a better lecture tactic than pretending complete knowledge in all areas.
No motivational speaker should leave an audience without a call to action. He has to clearly convey what the intended goal is and what the members of the audience need to do to achieve it. This usually involves three concepts that the employee can put to use. Without a call to action, this kind of speech is pretty much a waste of everybody's time.
If you're the one selecting the featured lecturer for a company function, you have a big responsibility. You should research potential speakers carefully. You want someone who understands the goals, motivates the audience, and leaves them with concrete actions to take.
First of all you want to look for someone who understands what the event is meant to accomplish. The idea is usually to motivate and inspire employees, and get them excited about how they can help move the company forward. What you don't want is someone who has not done his homework on the company or has his own agenda.
The individual you choose has to understand who his audience is. This is where you, as a member of the company staff, can be a big help. Your lecturer should want to know as much as possible about the corporate environment and the professional credentials of the audience he will be addressing. He will have to find a way to set the right tone to get their attention.
Inserting humor into a speech can be very effective. Good speakers, who know their audiences, can gauge what will be accepted and what will not. Telling jokes and relaying anecdotes that are inappropriate to the circumstance will be memorable, but not for good reasons. Humor has a way of relaxing an audience, making them more receptive to the core message.
Experienced speakers know that audiences can only sit still for so long. No matter how riveting the message, if the lecturer goes on too long, or is cut too short, nothing will be accomplished. Speakers have to know how to pace their speeches, mixing high intensity with more measured speech. If the pace is continuously slow, the lecturer will lose the attention of his audience. If it's too fast, it will wear people out.
Relating real life stories is a great way to engage an audience. When it's effective, people connect to the speaker, realizing that he has had similar experiences and understands the challenges. Admitting mistakes and addressing what was learned is a better lecture tactic than pretending complete knowledge in all areas.
No motivational speaker should leave an audience without a call to action. He has to clearly convey what the intended goal is and what the members of the audience need to do to achieve it. This usually involves three concepts that the employee can put to use. Without a call to action, this kind of speech is pretty much a waste of everybody's time.
If you're the one selecting the featured lecturer for a company function, you have a big responsibility. You should research potential speakers carefully. You want someone who understands the goals, motivates the audience, and leaves them with concrete actions to take.
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