Advices On Church Capital Campaign

By Dominique Martin


Whenever your organization is planning on renovating or building an establishment, there would be a lot of aspects that should be considered. A lot of these would include manpower, legalities, finances, marketing and fundraising, location planning, endowments, maintenance, and then a feasibility study. These are most likely the aspects that are needed when creating an establishment.

Having this process executed would most likely need both art and science. A church capital campaign has a need of a mix of modern and traditional processes and methods in order for it to be established. The way this works is through fund raising so that there would be enough finances for the construction of the church within a specified time.

There are differences between this and other campaigns like in schools, universities, hospitals, museums, etc. The process is different and is strongly revolved around the Christian Stewardship principle. It is built on its foundation which is a lifestyle that came from the responsibilities and priorities of their values from the word of God.

How long it takes to accomplish this would depend on how well the planning and execution phases are done. It also depends on the time the donors are able to support you. Some would be able to commit their support and pledge for donating funds or assistance, but some need time to pray, discuss with the committee, and consider, in order for them to make a decision.

There are projects that have made mistakes due to a few factors being overlooked. The committee should be able to have a congregational readiness survey or a feasibility study in order to know up to what level of support and capacity that the project has already reached. Placing blind faith on this would highly contribute to the failure of the project.

Going out on public too soon would be another mistake that some campaigns would usually make. It so happens that during the publicized phase, the amount of donations does not contribute enough to the whole project and would only be minimal. That is why there needs to be private meetings with members and high contributing people.

This has to be done properly from the beginning until it lasts. The usual notion that the success of the publicity period is the actual success of the entire project is not true. It actually depends on the beginning phase and the last phases. The last would certify the members and their loyalty and the beginning would give a foundation enough for the entire campaign to finish.

There is no valid certainty that the support and assistance that would be given is one hundred percent from the members of the church. This is why the committee should never make assumptions based on this and most likely lead to miscalculations. The risk is not worth it, so there needs to be additional planning for these situations or cases.

Hiring a consultant would be able to provide professional input and output. Since this is a more complex campaign compared to others, it needs closer attention and critical importance for everything to be put in place. There are a lot at stake for this, so churches need to decide on choosing to retain firm that would be able to assist them further.




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