Learning About The Popularity Of Channel Letters

By Alex D White


Channel letters have currently gained a lot of popularity as the best outdoor business marketing and advertising method that an individual can use anywhere around the world. These channel letters become a part of the business signs that very often people are known to use outside of their business complex or store. These can be found on buildings of individuals, businesses, institution and other commercial setups as a signage to promote their business. These are generally made of metal or plastic materials.

Channel letters are very attractive, they are individual designed or cut letters or numbers that used to form a logo of the business or other advertisement purposes. You can simply mount them on the walls either on illuminated structures or get them wired and put up some LEDs on them to light them. Use of the channel letters is preferred because they are less likely to corrode, fade, dent or get chipped. The channel letters can be used for both neon and non-lighted signs too.

It is very simple and easy to use it, as you only need to cut and design the best signage that you can for your business and put it up for advertising. The channel letters are then electrically wired to create the desired effect by combining with a well-designed signage. It is always recommended to look for custom made channel letter signs as they cost you less and probably have no maintenance cost if you make it using an expert.

There are different types of channel letters that you can come across, the companies are generally known to use fabricate aluminium letters to prepare their logos. Aluminium can be used in a variety of ways it increases the field of versatility, combinations and colours and even help you to get new designs.

The channel letters are divided into three parts, the first being the standard letters that are very common among the businesses, which is prepared in the U channel base. Next is the Reverse channel letters that are generally known to have metal faces and has a clear plastic cover. With this type of signs, when they are mounted on the wall they do not touch the wall. They do look very attractive, especially at the night, as they are known to give halo-lit effect. Lastly, you have the open faces channel letters, which has open raw neon that is not covered, which of course makes it more noticeable.

Other type of channel letter sign that you can look for is the open face channel letter sign. These signs too are built in the same way as other standard channel letters signs are built. Even though they can be mounted on the raceway or mount individually on the wall, the open channel letters are not actually open. But you need to understand the fact that they have a clearer face rather than a regular coloured plastic cover.

For individuals that have their business setup inside the building, they can make use of the LED channel letters signs outside the building and advertise efficiently. There is no fix design or size or colour that you need to use for your signage, you can make it as you want. Signs that are custom made are considered as very cost effective and most likely the best advertisement for your business.

But raceway channel letters are comparatively cheaper and likely more easy to install, as you only need to mount the box at the right place and the letters are already fixed on it. You do need a lot of time to mount the letters individually, as it will have to be mounted one after another. Thus, the individual mounting process is considered to be more expensive.




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