Sell Your Story To An African American Publishing Company

By Karen Campbell


Most authors, whether aspiring or veteran, want to tell their story from a place of authenticity. Their words may be a recollection of the things they have experienced or a fantastic idea they feel will resonate with a certain audience. Normally when reaching a market that includes an urban demographic, an African American publishing company with a strong media connection is ideal.

There are many advantages to going with a smaller publisher is the amount of attention that the writer may receive. Those who are emerging may not have an agent on their side to act on their behalf. There are also agencies that encourage their clients to take any deal so they can get paid.

Sometimes to mainstream companies may also be uncertain about getting behind stories that are extremely gritty. While the editor may like it personally, the question may be the marketing of the book. This is where some new authors find themselves in a hard place because they may try to mellow out the content so that the works are suitable for a general audience.

There are also stories that have many unique factors that are not always openly discussed in groups. These may have to do with body acceptance, class, sexuality, or subjects that are considered taboo. Although some of the mainstream publishers are opening up to diversity, usually they are looking at the entire package before deciding to give the green light.

Those who write nonfiction books for marketing purposes should find the individualized attention refreshing. As with most marketing tools, the release is always time sensitive and using the right execution ensures that everyone will get paid. When both parties are in agreeance about a product and its marketing strategy, it can be the beginning of a prosperous relationship.

This theory applies to both fiction and nonfiction media. Another reason why it helps to go with a small company that is well rounded are the mediums offered. Audiobooks are growing in popularity and while some self publishing firms may offer this option, the author may have to put in most of the work in addition to upfront payment.

When working on a story, it helps to speak in the most unique voice possible and not just tell an intriguing story. Just saying that something shocking or interesting occurs versus becoming the character, even in the third person, will bring a story to life. Taking time to craft memorable characters and their reactions to simple things is more likely to be bought by a publisher than something that is sensationalized.

When it comes to choosing a publisher, reputation is key. Even though some authors have managed to have their works made into a screenplay, they need to ensure that the contract they sign gives them a fair cut. It helps to check author websites and blogs for testimonials about various publishing houses as part of their research before signing a deal.




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