PLR Products Help In Many Cases And Hurt In Some

By Kerri Stout


A Private Label Rights product can help the Internet Marketer gain a foot hold in many niches they do not know anything about. The way a marketer becomes an authority in any niche is by publishing articles, e books and special reports about that niche. PLR products helps them do this by making them seem like they know what they are talking about.

These types of products may be an article written by someone and offered as a free package to you. You will take that article or group of articles and send those out to potential clients or affiliates. These types of PLR have a couple of good things going for them and a couple of bad things associated with them.

A nice thing, for you, about these products is that you do not have anything to do with writing them. They can be used, as a matter of fact depending on the rights you purchase, they must be used as is. This is an extremely easy and quick way to have plenty of content for your blog, website or for inclusion in the auto responder for follow ups.

Special reports are one category of PLR items. These short e books make a case for the particular course of action the writer, and you, wish the reader to take. It has, embedded within it, the live links that will take the reader to additional informational sources or a sales page. This is where the report helps to make money for someone, namely the writer.

Each product you receive or purchase this way has various rights attached to it. One of the first types will allow you to give it away without being able to personalize it. You can use it to gain email addresses or include it in other free packages of material. Without being able to change it in any way, the minimal amount of functionality may or may not fit in with your business plan.

Another type of rights offered with these products, usually an e book or report, is the ability to write yourself in as the author and, possibly, to change the links to your own affiliate links. This makes it look as if your wrote it and any follow up, by the reader, is to your own sales pages or additional information website. Traditionally you will not be able to sell this to anyone but, if used properly, can increase your email list and your authority within the field.

A very expanded range of certain rights can also be offered if the owner feels good about it. This is the one that can let you change everything within the product. The problem with PLR material is that there is, usually, hundreds if not thousands of the same thing is already posted. By being able to take the basic information and rewriting it to look differently, you have made a new original piece and search engines will love it for that reason.

Getting the Master reseller rights would be the best chance for complete control over this product. You might be competing with many others, however, you have the opportunity to change it an any way that will make this unlikely. Being able to sell it to anyone else, with your own selection of rights at certain prices, will help you make money. Using any of this material in an ethical way can harm your reputation as well as your sales and credibility.




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