Marketing can be done to consumers who are in transit, at given commercial locations (such as malls), waiting (for example in queues) and to those in public places. OOH advertising is used to do this. It is an acronym for out of home advertising and it is that which reaches the consumer while they are out of home. It is split into four main categories, namely: billboards, transit, street furniture and alternative.
Billboard is one of the forms of out of home media. Over the years, it has grown immensely as a form in the outdoor advertisement category. However, over time digital display billboards have been put up and they are also getting increasingly common. Billboards are still one of the most preferred forms of outside marketing. They are responsible for a large percentage of the out of home market for advertisement. Being this popular, they generate a lot of funds.
Another form is the street furniture publicity, which is mainly found in urban centers. It is seen mostly in news racks, bus shelters, bicycle racks, retail outlets, newsstands and also in malls. They are positioned in close range to pedestrians and shoppers for eye level view. It provides communities with amenities such as bus shelters making them beneficial for the communities in which they are situated. This is because the maintenance of such amenities is the duty of street furniture enterprises and not the community where it is based.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative promotion includes advertisements in stadiums, rest areas, bicycle racks, lunch trucks, on gas pump sand other non-traditional formats. This form of advertising provides businesses with the opportunity to address consumers in places where they do not expect.
Put together, street furniture, transit and alternative promotion methods provide a large sum of the total revenue generated by outdoor marketing. Some of these formats even account for more advertisements than traditional billboards. Lunch truck publicity, as another form, gets placed on industrial lunch trucks and they then serve people for break, lunch and for dinner. These trucks offer out of hand materials, billboard styles and samples.
A host of operators, located in different locations around the world, make up the outdoor promotion industry. Collectively, they represent all the major forms of outdoor promotion. They range from small, independent, family-owned companies to large publicly traded companies and multimedia corporations.
Given the ease with which they can get the message to consumers from relatively any point outside their home, out home publicity has become the most sought after medium of advertisement by advertisers. Several brands in sectors such as real estate and finance have become reliant on his medium. Its capacity to engage and influence consumers is appealing to them. Additionally, it benefits a lot of other people other than the advertisers.
Billboard is one of the forms of out of home media. Over the years, it has grown immensely as a form in the outdoor advertisement category. However, over time digital display billboards have been put up and they are also getting increasingly common. Billboards are still one of the most preferred forms of outside marketing. They are responsible for a large percentage of the out of home market for advertisement. Being this popular, they generate a lot of funds.
Another form is the street furniture publicity, which is mainly found in urban centers. It is seen mostly in news racks, bus shelters, bicycle racks, retail outlets, newsstands and also in malls. They are positioned in close range to pedestrians and shoppers for eye level view. It provides communities with amenities such as bus shelters making them beneficial for the communities in which they are situated. This is because the maintenance of such amenities is the duty of street furniture enterprises and not the community where it is based.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative promotion includes advertisements in stadiums, rest areas, bicycle racks, lunch trucks, on gas pump sand other non-traditional formats. This form of advertising provides businesses with the opportunity to address consumers in places where they do not expect.
Put together, street furniture, transit and alternative promotion methods provide a large sum of the total revenue generated by outdoor marketing. Some of these formats even account for more advertisements than traditional billboards. Lunch truck publicity, as another form, gets placed on industrial lunch trucks and they then serve people for break, lunch and for dinner. These trucks offer out of hand materials, billboard styles and samples.
A host of operators, located in different locations around the world, make up the outdoor promotion industry. Collectively, they represent all the major forms of outdoor promotion. They range from small, independent, family-owned companies to large publicly traded companies and multimedia corporations.
Given the ease with which they can get the message to consumers from relatively any point outside their home, out home publicity has become the most sought after medium of advertisement by advertisers. Several brands in sectors such as real estate and finance have become reliant on his medium. Its capacity to engage and influence consumers is appealing to them. Additionally, it benefits a lot of other people other than the advertisers.
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